About Us

About Us

SAN Group, Inc. is the leading alliance of independent insurance agencies in the Northeast, serving the states of Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, and Pennsylvania. SAN is the founding master agency of SIAA, the largest alliance of independent insurance agencies in the United States.

SAN Group by the Numbers

385+

Member Agencies

$1 Billion

2021 Total Member Premiums

39

Years In Business

Our story

In 1983, the Satellite Agency Network Group (SAN Group) was formed for the purpose of establishing a large, regional alliance of local agencies.

The concept was to allow local agents to increase independence, focus on producing profitable business, while taking advantage of the opportunities afforded only to large, regional agencies producing significant volumes of business.

SAN Group is now the largest alliance of independent insurance agencies in the Northeast, with over 385 member agencies across eight states writing more than $1 billion in total member premiums.

The SAN Group model was so successful, the model was replicated nationally beginning in 1995, giving rise to SIAA – the Strategic Insurance Agency Alliance. Today, SAN is one of forty-eight SIAA regional master agencies, and with 13% of all independent agents across the country exceeding $10 billion in written premium, SIAA is now the single largest channel of independent agency distribution.

SAN Group is the largest alliance of independent insurance agencies in the Northeast, and the founding member of SIAA.

Compare us to the insurance networks, insurance aggregators, and insurance clusters – we provide so much more.

Our mission

SAN is dedicated to the creation, retention, growth, and evolution of the local independent insurance agency.

Our core values

Treat agencies like partners. Foster the entrepreneurial spirit. Continuously seek innovation that makes a difference. Build long-term relationships based on honesty and integrity.

Our promise

We are the proven total solution for the independent agency and the proven distribution system for strategic partner companies.

Where we are

The SAN regional network spans across eight states in the Northeast: Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York and Pennsylvania.

Our main office is located in Hampton, NH with field teams strategically located across the SAN footprint consulting and advising current and prospective members on how to profitably grow their agencies.

Map of the the Northeast, including Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York and Pennsylvania