New SAN logo on grey background

SAN Group Unveils New Brand Identity

January 14, 2025

Celebrating Growth and Alignment with SIAA

SAN Group, the largest alliance of independent insurance agencies in the Northeast, is excited to announce the launch of its new brand identity. This transformation reflects the organization’s continued growth and strengthens its connection with its national partner, SIAA.

As the founding master agency of SIAA, SAN Group’s rebrand highlights a shared mission: empowering independent agents to build successful careers, grow thriving businesses, and create lasting impacts in their communities. The updated visual identity, inspired by SIAA’s evolution, includes a vibrant new logo, modernized messaging emphasizing collaboration and growth, and a redesigned website that captures SAN’s vision for the future.

“This rebrand represents a new chapter for SAN Group,” said Tom Lizotte, Chief Operating Officer of SAN Group. “While we are introducing a fresh look and feel, our focus remains on empowering our independent agents to succeed. We’re excited about the opportunity to strengthen our connection with SIAA and build on our shared values of collaboration and innovation.”

While the brand’s look has evolved, SAN Group remains steadfast in its commitment to supporting the success of its nearly 530 member agencies across nine states. With a foundation rooted in connection, collaboration, and service, SAN continues to provide independent insurance agencies with the tools, resources, and carrier access needed to thrive.

For more information on SAN Group’s new brand and to see the transformation in action, visit www.sangroup.com.

 

Read the press release on ProgramBusiness, 16 January 2025
Read the press release on Agency Checklists, 17 January 2025