New Affiliation

Masiello Insurance Agency, Inc. and Optisure Risk Partners Announce New Affiliation

March 9, 2018

Optisure Risk Partners of Manchester, NH and Masiello Insurance Agency of Keene, NH have announced Masiello’s merger with Optisure. In this multifaceted relationship, Optisure has joined Satellite Agency Network, Inc. while Optisure and Masiello Insurance Agency/Great East Insurance continue to provide insurance services to the real estate clients of Better Homes and Gardens, The Masiello Group.

Masiello Insurance will remain under the local management of its President, Donna Croteau, who will report directly to Optisure CEO Peter R. Milnes, CPCU, CIC, and work in collaboration with Optisure’s leadership team. The Masiello Family, owners of the agency for over 50 years, will continue with an ownership interest in the organization moving forward.

Founded in 2015, Optisure is a provider of risk management and insurance solutions with over $175 million of insurance premiums placed nationally by 70+ employees and 10 locations in 6 states. Optisure’s regional agencies provide the resources and expertise of a national firm with global capabilities, while operating locally, and can address the full spectrum of risk management, employee benefits, and property-casualty insurance needs of consumers and businesses.

Optisure CEO Milnes noted, “For decades, Masiello Insurance Agency has been recognized as a premier provider of insurance. Considered one of the top agencies in New Hampshire, Donna and her team bring significant talent to our organization. We are delighted to welcome them as we broaden our footprint throughout the state.”

Better Homes and Gardens, The Masiello Group, continues its service partnership with Masiello Insurance Agency/Great East Insurance and now has entered into a long-term agreement with Optisure to continue to offer insurance services to its real estate clients in its 34 offices in 4 states.

Satellite Agency Network Group, Inc. (SAN), also a Masiello family business, is the largest network of independent insurance agencies in the Northeast with 375 locations writing $705 million of insurance premiums. SAN is the founding member of SIAA, Inc., the largest alliance of insurance agencies in the United States having signed over 6,700 independent insurance agencies writing over $7.4 billion in premiums in 48 states.

Masiello owners Chris and Matt Masiello stated, “We are excited to bring the talents and resources of Optisure to the Masiello Insurance team and to our clients in the Monadnock region and across northern New England. We view this affiliation as a momentous next step for Masiello Insurance. We are equally excited to be entering into long term business relationships among Optisure Risk Partners, Masiello Insurance Agency, Masiello Real Estate and Satellite Agency Network Group and SIAA.”


Read the press release on Insurance Journal, 9 March 2018

Read the press release on Agency Equity, 12 March 2018

Read the press release on Business NH Magazine, 12 March 2018